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NEWS-MEDIA
APPEARANCES
Prepare spokespersons for interviews with:
television * newspapers * radio *
magazines
In these situations:
media's facilities * your location * public
forums * telephone
For
these purposes:
talk shows * features *
teleconferences *
editorial boards * media debates *
news conferences * crisis situations * news programs * ambush
interviews
PROGRAMS
COVER THESE TOPICS
Self
-- How to deal with stress, what to wear, how to use their voices well,
how
food and rest affect interview success, how to stand or sit, where to
look,
what to think about, how to listen "care-fully," and more.
Subject -- How to
identify interviewers'
techniques, how to respond to them, how to deal with such reporters'
strategies
as the "speed-up" and the "stall," how to score by using
our exclusive "agreement-principle," our "understanding,"
and "advocacy" techniques, and more.
Situation -- How to
recognize and use the
dynamics of any environment to the best advantage including ambush and
crisis
situations, how to deal with equipment, how to make time an ally, how to
appear
with compatriots or even critics, and more. |
